Thoughts on Kickstarter

I’ve been thinking about and following Zach Braff’s Kickstarter project for his new movie, which he will direct and star in. If you haven’t heard, Braff started a campaign on Kickstarter to raise two million dollars for his feature film follow-up to “Garden State,” “Wish I Was Here.”  I don’t know if that will cover the entire budget, or a big chunk of it.  As of yesterday, he made his goal and with twenty-six days left to donate, it can continue to bring in money.  

I’ve never done a Kickstarter campaign (yet), but friends of mine – indie filmmakers, touring performers, musicians – have done it and I’ll occasionally donate.  The criticism that Braff has gotten is that he was reportedly making $350,000 an episode when he was on “Scrubs,” which ran for nine season.  He wasn’t always making that much, but during the height of the show’s run, that’s reportedly what he was making.  There is a feeling that he could fund his own movie, or very easily get the funds while Kickstarter should be left to the struggling artists.  

People seemed excited that a “Veronica Mars” movie got fan funded by Kickstarter, but now some people are annoyed at Zach Braff for doing the same thing.  I think this is all a great marketing thing.  Zach Braff has not been the hottest thing in entertainment. “Scrubs” is over, “Garden State” was in 2004, and the movies he starred in since then did not do well.  People are not overly excited about a new Zach Braff movie…  Until now!  Now he’s getting tons of news reports, and look!  I’m writing about it!  I even have an interest in the movie now.  

I like the idea of Kickstarter and crowd funding in general.  It allows the public – the fans – to help create what they want to see by the people who they want creating it.  It allows the fans to be part of the community that make it all happen.  I think there are going to be some more interesting developments with this.  I have some ideas myself.

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